Among central Iowa teens, beverage drive-thrus such as Hyper, 7 Brew, and Starbucks have blown up in popularity. Customers of these locations will be thrilled to learn that Dutch Bros has plans to open six drive-thru locations in the Des Moines metro.
This well-known west coast franchise is known for its great service, fun environment, and wide variety of options, not to mention the “broistas” who are a signature part of the Dutch Bros experience. But, what makes Dutch Bros so special and exciting is the energy and happiness that comes with it. They are known for their extremely over-friendly employees that prioritize customer satisfaction. The broistas are trained to treat everyone as family, and foster genuine connections with new and returning customers, making Dutch Bros such a popular franchise that is hard to resist going back to.
Although culture is the center of the business, that doesn’t make the quality of the drinks any less relevant to its success. With Dutch Bros’ expansive menu and numerous options for customization, there is a guaranteed option for everyone visiting. While espresso drinks are the most popular, the menu is much more than just coffee. Along with their specialty coffee drinks such as mochas and lattes, they offer blended drinks (“Freezes”), energy drinks (“Rebels”), teas, lemonades, sodas, hot chocolate, shakes, smoothies, and even food options. They also offer seasonal flavors, and constant new drinks rotating the menu. Along with their large menu comes with the option to create your own drinks by adding customized flavors to any drink, controlling sweetness level, adjusting coffee type, or even adding your own topping such as a soft top, whip, float, drizzle, or sprinkles.
There are currently plans for six Dutch Bros locations in the Des Moines metro. Three locations are set to be in Des Moines, as well as one location each in Ankeny, West Des Moines, and Waukee. This is a very exciting addition to the metro, as the closest location currently resides in Kansas City. With its already popular fan-base, Des Moines residents are sure to love this new drive-thru option with an extensive menu.
Sources:
https://www.tastingtable.com/2091099/why-dutch-bros-employees-always-happy/
https://www.dutchbros.com/news-events/dutch-bros-ordering-tips-and-tricks/
https://www.weareiowa.com/video/news/local/dutch-bros-eyeing-multiple-locations-in-des-moines-metro/524-0b62e93e-6ac8-432c-a4fa-f0ad87604b2e
